by Lori Balton
Since 2009, Iceland is steadfastly winning the hearts and minds of location professionals. The film commission (www.filminiceland.com) supported by Iceland Naturally (www.icelandnaturally.com) perfected a five-day tour for location pros, covering the diverse southern portion of Iceland. Iceland offers 25 percent reimbursement through one of the simplest reimbursement schemes offered in the market. These efforts have paid off handsomely. Recent projects that have taken advantage of Iceland’s stunning visuals and film-friendly incentives include Game of Thrones, The Fate of the Furious, Justice League, Rogue One, Star Wars: The Force Awakens, Transformers: Age of Extinction, Interstellar, Thor: The Dark World, Star Trek Into Darkness, Prometheus, Oblivion and The Secret Life of Walter Mitty.
Although Iceland is the most sparsely inhabited European country, the tourist population has more than tripled since filming established itself as economic booster. In a 2014 survey, more than 20 percent of tourists chose Iceland because of a foreign or domestic production shot there.
Film Commissioner Einar Tomasson and Consul General/Trade Commissioner Hlynur Gudjonsson are popular in location circles with good reason. In sharing their mountainous Nordic island with us, they’ve armed us with images of endless beauty, sure to wow directors and production designers. Celebrating this land of contrasts, we travel from glaciers to geysers to volcanos. Black sand beaches, fairy moss fields, quaint villages, roaring waterfalls, ice-blue lagoons, the city streets of Reykjavik, jagged ocean cliffs … the environment is open and endless—teeming with visual potential.
One of 29 location pros invited by Film In Iceland, I personally returned to scout for Noah, and introduced images to A Wrinkle in Time, Pirates of the Caribbean, War for the Planet of the Apes, Walter Mitty, Oblivion and Downsizing, to name a few … and that’s just me.
From the magic of winter’s Northern Lights to the shimmering endless light of the midnight sun, the natural drama of one of the youngest land masses on earth is captivating. This ineffable natural beauty of Iceland led to this dramatic photo essay stretching over the years of Fam Tours … but wait! There’s more … this is only the tip of the iceberg, as it were. Watch for details on the 2018 LMGI Icelandic photography exhibit. Your corner of the world could be next!
Film In Iceland, Truenorth and Sagafilm Iceland are proud LMGI business members.
Click to launch gallery.